With the rapidly changing techniques of online advertising and promotion, you have to incorporate the changing ways. Video is the prime advertising tool at this moment which is gaining the most popularity. But it is not the usual five-second skippable videos that are only making the noise. The newer trends in the business of online video marketing are the key gamechanger. Check the prime trends that are creating a significant mark on the existing digital market.
- Spend some more!
Promoting videos for increasing sales also needs a steady supply of investment. Besides bidding tools and other functioning tools like Open Rtb that automates the trading, you have to invest more. It amplifies the chances of return, and you get to connect to more audiences. If you follow the current trend, the spending on video content and its promoting techniques will only rise in the coming time. By 2025, it will touch a whopping $45 billion!
- User-generated content
UGC or user-generated content makes your ad appear more personalized to an audience. The leading Video advertising services like Adopsmind Online Media Advertising are now focusing on this aspect more than ever! Using content like pictures and texts generated by the users and target audience connects to the audience more. It urges them to trust your service and validate the brand’s credibility. In fact, many online viewers have admitted that it appears 2.4times more authentic if they see a UGC on a video ad.
- Smartphone orientation
This one comes from a practical situation! It is truly annoying to turn your phone in landscape mode every time there is an advertisement. Smartphones that are in use have longer screen areas and need to get inverted for landscape views. Thus, to avoid this nagging issue, the service agencies have come up with a newer plan. If you notice right, many ads now have a vertical view. It saves the effort of changing the visual orientation and grabs the audience’s attention at once!
- Instructional videos
In 2021, the how-to videos have truly made a mark. It is easier for the makers to generate interest among the viewers. In fact, recent studies have shown that 86% of the US online audience reaches out to YouTube for learning new things. The trend is truly effective for the users as well as those running the ads. You can also try it and generate better results.
- CTV ads
Connected TV or CTV advertising has reached newer peaks in the year 2021. By 2022, the CTV users in the US can reach up to 204million users. The CTV ads refer to the content streaming through smartphones and tablets. In-stream ads and interactive pre-roll advertisements are the two prime CTV ads that are holding the audience.
The right agency matters
Other than these, personalized video advertisings and the 360video ads have also impacted positively. You can use them wisely with your existing strategies and upcoming video promotional content. Find the right agency that can help you out to implement the trending ways.
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