Author Archives: Administrator

What is Ad Ranking?

Ad ranking is the position in which your pay-per-click ad is displayed in search results. Essentially, ad ranking is what determines whether your ad shows up first or fifth. Not surprisingly, ads that have higher ad rankings may have an edge over the ones displayed below it. You’ll get more visibility, which can directly result in higher click-through rates (CTR). Click to visit website temeculafacialoralsurgery.com for more info.

Relevance of the keywords you’re targeting. If one of your targeted keywords is an exact match to the user’s search query, your ad rank will improve. If, however, it’s an almost-match utilizing the broad-match keyword type, it may be a little lower down.
Relevance of ad text and landing pages. It’s not just about the keywords (though they certainly matter)—Google will also do what they can to make sure your ad text matches the searches, too.
Quality score, which is Google’s evaluation of the quality and relevance of your ad to the audience you’re showing it to. Factors like CTR and past performance are taken into account.
Bid. It’s all about the money, baby. Or at least, all else being equal, the higher ad placement will go to the higher bid. That being said, an ad with a lower bid and a higher quality score can actually outrank an ad with a higher bid.

Top 10 Advertising Agencies in the World

Advertising is an unique arena in itself and to understand it you need to go for advanced Advertising course but before that start thinking about advertising that you know well and you love to interact with them. Almost all the advertising agencies have some kind of uniqueness which strengthen the target audience memory and make them memorable to remember a particular product. Visit David York Tax Services to find more info.

There are so many advertising sites in the world, out of which I have made a list of 10 taglines. You may not agree with it. Here you may think some brands are missing, or some don’t deserve to be on the list.

Top 10 Advertising Agencies in the World are :-
Ogilvy & Mather
Mullen
McCann Worldgroup
Publicis Groupe
Dentsu (Japan)
Havas
Grey Global (Adverting Giant)
Droga 5 (Digital Native)
BBDO
Y and R (Young & Rubicam)